Simple beats complex
- Nikoloz Sharashidze
- Nov 3
- 1 min read
Hi,
it's Nikoloz.
I'm pretty sure you've heard before something like ,,Simplicity wins".
Believe it or not, but this is absolutely true.
If you look at any successful local business running Google ads, they all have one thing in common. And it has never changed over the years:
,,Simple beats complex".
The straight line is the shortest route in between points. The moment you start deviating is the moment you start introducing static. And static kills conversions.
In non-marketer speak - if you complicate things you just confuse people. And confused people do the WORST thing possible.
Nothing.
They don't buy because they're confused. And they are confused because... you confused them..
If you gave me 100 accounts to manage I'd probably end up simplifying at LEAST 95 of them.
Simplify the offer. Simplify the ad. Simplify the CTA. Simplify the landing page.
Less static, less noise, fewer potential obstacles for your prospect to trip over.
Keep it simple. Don't confuse anyone. You'll beat 99% of your competition that way.
Talk soon,
Nikoloz
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